LoopUp is a global company that specialises in cloud-based and collaboration solutions for businesses. Over the years, it has become a key partner for major corporations worldwide. The group helps large companies connect their teams globally, replacing traditional phone systems with innovative ideas. Read more on london-future.
The Story of LoopUp’s Foundation and Growth
LoopUp began its journey in 2003 under the name Ring2. It was founded by entrepreneurs Steve Flavell and Michael Hughes, with offices in San Francisco and London. The future co-CEOs met while studying at Stanford University, where they were among a handful of British students. It was there that the idea for a powerful digital business communication platform was born, which later grew into a global company.
A pivotal moment for Ring2 came in 2010 when it was chosen by BT (British Telecom) as a partner for providing conference call services. This partnership gave BT’s clients access to tools like the BT MeetMe Mobile Controller, Desktop Controller, and Outlook integration. In 2012, the group rebranded and changed its name to LoopUp. At the same time, it expanded its range of services: tools for remote meetings were added to its traditional conference calls, a significant step in response to the global demand for online collaboration.
In August 2016, LoopUp made its debut on the Alternative Investment Market (AIM) of the London Stock Exchange. The company was valued at £40 million during its IPO. It’s worth noting that this was the first time a tech company had gone public on the exchange after the Brexit referendum. Despite the political uncertainty, the management stated that the public offering was a strategic move for the business’s continued growth. Steve Flavell and Michael Hughes maintained a significant stake in the company, underscoring their confidence in its long-term prospects.
In June 2018, LoopUp took a major step to strengthen its market position by acquiring the British conferencing company MeetingZone. This move significantly expanded its client base and technological portfolio. By the end of that year, the group reported that profitability had “significantly exceeded” analyst expectations, confirming that its strategy was on the right track. The next strategic acquisition was the merger with SyncRTC, the parent company of the mashme.io platform, announced in September 2021.
In 2023, LoopUp saw triple-digit growth across all key metrics—from the number of clients and contracts to order volumes and revenue. The primary driver was the rapid development of its multinational cloud telephony sector, where demand from international corporations was steadily increasing. In early 2024, the group delisted from the London Stock Exchange’s AIM market, focusing on more flexible financing mechanisms. It secured a new £3 million credit facility from the Bank of Ireland. The culmination of this financial strategy was the completion of a £12 million funding round at the end of the year.
Recognition and Impact of LoopUp’s Work
LoopUp has evolved from a startup with an idea for a digital communication network into a global provider of cloud-based business solutions. Its flagship product is cloud telephony for Microsoft Teams, which is offered as a comprehensive, fully-managed service. This solution enables multinational corporations to consolidate their acquisition and control processes, replacing traditional PSTN networks with cloud technology in over 100 countries. LoopUp is headquartered in London and San Francisco, with a global presence that also includes offices in Spain, Germany, Sweden, Hong Kong, and Australia.
