My name is Tinna Lozovan and as the founder of a beauty salon TL Professional chain in London and as a woman, I’ve always taken a keen interest in the development of the lash extension services market. Today, I’d like to share some insights with you that I’m sure will interest entrepreneurs in the beauty sector.
I’ll start with the main point: in 2023, the global lash extension market reached an impressive 1.1 billion dollars. But this is just the beginning. Analysts predict an average annual growth rate of over 7.5% between 2024 and 2032. You’ll agree, the figures are striking!
Analysing growth factors, I’d highlight several key points:
Growth in the working population
This directly affects the number of dual-income families and, consequently, the willingness to invest in beauty services.
Increased attention to appearance
As a woman, I understand how important it is for many of us to look attractive. The main target audience is young and affluent women who seek quality services and are prepared to pay for them.
Influence of celebrities and social media
We all sometimes succumb to the influence of our favourite celebrities and influencers, don’t we?
Innovations in product lines
The lash industry’s experts are continually introducing new trends in response to changes in fashion and consumer preferences. This includes the development of new techniques, such as the twin lash technique, which enhances extension retention, and the blending of different lash curls to create a personalized look.
The twin lash technique is highly effective in sealing the natural lash, allowing the extensions to remain in place until the next regeneration cycle of the natural lash. This technique is completely safe and significantly improves retention. While customers will still require an infill at 4 weeks to accommodate natural lash growth, it is crucial for maintaining the health of the lashes. This technique offers long-lasting full effects for clients, even in hot weather or when using various serums for oily products.
The concept of blending different lash curls initially emerged within the realm of competitive lash artistry, where technicians vied to achieve standout looks for championship purposes. Today, this technique has transcended its competitive origins, finding application in everyday lash work by seasoned professionals.
Clients have shown keen interest in these latest trends, seeking to incorporate them into their daily aesthetic, as they exude a remarkably natural appearance that seamlessly integrates with their natural lashes. Furthermore, this technique allows for the creation of striking, dramatic effects, eliciting awe from beholders. With the diversification brought about by blending different curls, lash artists are empowered to craft an array of distinct looks tailored to individual preferences.
Looking to the future
Considering the current trajectory, I anticipate continued advancements in the industry. There is already a noticeable shift towards the use of more eco-friendly materials and the development of technologies that yield longer-lasting results. As an educator in the lash industry, I am pleased to observe that my peers demonstrate open-mindedness and a commitment to enhancing their techniques, indicative of their dedication to their profession and the quality of service they deliver.
For investors and entrepreneurs, the lash extension market presents a good opportunity. High growth rates, combined with constantly changing consumer preferences, make this niche one of the most promising in the beauty industry for the coming years.
As a woman, I’m glad to see how the industry is developing, offering us increasingly high-quality and diverse services. And as the founder of a beauty salon TL Professional chain in London, I’m eagerly awaiting what other innovations this dynamic market will bring us.
Sincerely, Tinna Lozovan.
